Mission

To shift mindsets, spark innovation, and empower people to build a better Guyana—one mindset at a time.

Vision

A future where Guyana rises through the strength of its people—innovating, collaborating, and building together for generations to come.

Objectives

1. Build the Brand YOUth community by attracting purpose-driven entrepreneurs through our annual entrepreneurial awards, honorary members, and contributors – purpose-driven individuals who believe in our vision to develop Guyana and in some way, have contributed to their communities, their families, places of work, and/or studies.
2. Activate their potential and assign them to projects.
3. Deliver value to the society.

1. We want to make a positive difference by leveraging our intellectual capital to develop communities and address real issues.
2. We want to encourage entrepreneurs to impact deprived communities.
3. We want economic growth that benefits all Guyanese—leaving no one behind.
4. We want to influence policies and laws that support youth entrepreneurship and business development.
5. We want to shift the culture—how people think about wealth, success, and collective progress.
6. We want a strong, purpose-driven community of entrepreneurs with an abundance mindset and a “country first” approach.
7. We want young entrepreneurs to thrive and become impactful agents of change.
8. We want to create a safe, empowering space for youth entrepreneurs to grow, collaborate, and lead with purpose.

We believe diversity and inclusive excellence are essential to Guyana’s progress. To move forward, we must build cultural, generational, and socioeconomic bridges—and encourage our youth to embrace excellence, integrity, self-improvement, and mutual empowerment. Guyana’s future depends on people who put country first and value one another deeply.

Brand YOUth is committed to building a platform upon which a solution to the culture of polarization, poverty, and racism can be agreed upon and implemented. We are building a culture of inclusiveness.

Imagine a Guyana where young people are motivated to interact with those who are different in beliefs, gender, politics, ethnicity, sexual orientation, or religion. Imagine a Nation whose young people are determined to make a difference and committed to Guyana, community, and excellence. Imagine if they have more resources, are taught and encouraged to be more resourceful. Let’s encourage them to reject [cannot-ism], pessimism and racism, and embrace [Guyana-ism].