The Purpose-Driven Entrepreneur

A force for national transformation

Who Are They?

Entrepreneurs who see beyond profit—their work is a calling. They’ve aligned their skillspassions, and values to create meaning.

What Drives Them?

  • To give back and build a legacy
  • To live authentically, energized by work that reflects their core truth
  • To disrupt systems, forge new paths, and elevate communities
  • To prove business can be a tool for social justice and national development

Why Entrepreneurship = Guyana’s Future

Entrepreneurs

  • Create jobs and national wealth
  • Spark social change by solving real problems
  • Raise living standards through innovation
  • Turn local resources into global opportunities
  • Fuel competition → better products, services, and ideas

“Constantly, it must be asked, ‘what are the skills required here and now to build Guyana’s future?’”
— Evie Kanhai-Gurchuran

Brand YOUth’s Bold Vision

Goal: Eradicate poverty through entrepreneurial action.
How? By cultivating:

  • Skills (critical thinking, resilience)
  • Mindsets (ownership, grit, creativity)
  • Opportunities (inclusive access for all backgrounds)

“Entrepreneurship is all about spotting opportunities and developing appropriate solutions that people appreciate and are willing to profitably reward you for.”
Dr. Vishnu Doerga

Brand YOUth’s Bold Vision

This isn’t just business—it’s a revolution.
To succeed, we need:

  • Collaboration (private/public sectors)
  • Risk-takers (who act without guarantees)
  • Relentless innovators (who see challenges as puzzles to solve)

“Competitiveness forces us to innovate.”
— Joshua Ramdehol

The Entrepreneurial Mindset We Champion

Traits of Change-Makers:

  • Self-motivated but community-focused
  • Adaptive yet purpose-driven
  • Courageous in the face of uncertainty

Brand YOUth’s Role:
Harness this unstoppable energy to build a Guyana where:

  • No talent is wasted
  • No community is left behind
  • Growth benefits everyone

It’s not just about making a profit; it’s about understanding needs, bridging gaps, identifying how you can make a difference, and then following through with conviction and purpose to deliver value, first.” ~ Eldon Marks