— ABOUT BRAND YOUTH GLOBAL

Built to connect. Designed to activate. Committed to impact.

BYG is a living network rooted in Guyana, reaching across the Caribbean, Africa, and the wider Global South — where identity, opportunity, and contribution meet.

Who We Are

Brand YOUth Global was never meant to be just an organization.

We exist at the intersection of identity, opportunity, and contribution. Talent alone is not enough. Recognition alone is not enough. Connection — real, intentional, structured connection — is what transforms potential into impact.

BYG is building a platform where individuals are not simply seen, but situated within a network that recognizes who they are, what they do, and how they contribute.

“A single purpose-driven entrepreneur has the potential to change the world. Imagine what a connected community of them can do.”

What We Are Building

Our ecosystem is anchored in three core pillars.

Contributors

A dynamic and growing network of professionals, creatives, thinkers, and builders — individuals committed to contributing their skills, knowledge, and presence to something larger than themselves.

Awardees

Those recognized for excellence, leadership, and impact. Awardees are not endpoints of recognition — they are catalysts within the BYG ecosystem, continuing to shape the spaces they occupy.

The Exchange

A developing platform designed to move beyond visibility into engagement — where collaboration, mentorship, projects, and participation are intentional and structured.

From Recognition to Contribution

At BYG, recognition is the beginning — not the destination.

Through initiatives, forums, partnerships, and collaborative projects, we create pathways for individuals to engage across borders, contribute to national and regional development, and participate in meaningful, purpose-driven work.

BYG is building the connective tissue — a space where relationships are formed with intention, opportunities are surfaced with clarity, and contribution becomes part of identity.

Mission

To cultivate a connected, purpose-driven global community that contributes meaningfully to the development of Guyana and the wider Global South.

VISION

To identify, connect, and activate purpose-driven individuals by creating opportunities for collaboration, engagement, and contribution through structured initiatives.

Objectives

  • Build a community of purpose-driven individuals committed to contributing to their communities and nations.

  • Activate their potential through meaningful initiatives, partnerships, and projects.

  • Deliver collective value to society through transformative and sustained engagement.

It didn’t begin with a
registration. It began with
a Sunday afternoon show.

Before there was an organisation, before there was a name, before there was a registration — there was a problem that Selwyn Collins couldn’t ignore. Diasporans were casting disparaging remarks about young Guyanese people. Calling them lazy. Saying they were waiting for handouts. Dismissing the generation that was actually building, creating, and contributing on the ground.

That wasn’t his experience of them. Not even close.

So he did what you do when you have a platform and a conviction: he used it. He invited young Guyanese people onto his Conversations With Selwyn show — a special Sunday afternoon broadcast — to share their stories in their own words. Not to defend themselves. Not to argue with their critics. Just to be heard.

It worked. Perceptions shifted. The stories did what the arguments couldn’t.

That moment — the decision to create a stage for young people who were being talked about rather than listened to — is the origin of Brand YOUth Global. Everything that followed: the Awards, the forums, the Exchange, the Contributors network, the diaspora reach — all of it traces back to that Sunday afternoon show and the conviction that these young people deserved to be seen accurately.

“That wasn’t my experience of them. So I invited them on to share their stories — hoping it would change perception. It worked.”

A Note from the Founder

This is Brand YOUth Global.

I see young Guyanese purpose-driven entrepreneurs today, and it strengthens me. They are creative, community-minded, committed, and resourceful. Their instinct to act, to build, to move ideas forward convinced me that there is a real path toward shifting mindsets and developing Guyana for all its citizens.

What if we could bring them together? What if we could harness that collective energy — not in isolation, but in community? That question became the foundation of Brand YOUth Global.

Our aim is simple, but powerful: to build a community of purpose-driven individuals, activate their potential, and deliver the value of that potential to society through meaningful, transformative work.

Because one purpose-driven individual can change the world. Imagine what a connected community of them can do.

Selwyn A. Collins
Founder & CEO, Brand YOUth Global
This Is Not Just About Who We Are

It is about what we are building — together.

Join the BYG ecosystem as a Contributor, an Exchange participant, or a partner committed to the same vision.